RTB (Real-Time Bidding) para Leigos
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Monetize even small media with low traffic or narrow audience. Define a minimum acceptable price for their inventory by setting a price floor. Earn the highest price for each impression by selling it at multiple auctions. Ultimately, RTB programmatic makes the publisher's revenue streams more stable and predictable. The Pros and Cons of RTB for Advertisers
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The publisher accepts your ad only if you place the highest bid. But remember: real-time bidding automatically does all the bidding. You don’t have to take any additional steps.
Multiple advertisers can bid on any impression at any moment. Whoever offers the highest bid wins the auction, and their ad appears on the page.
A demand side platform is programmatic software for advertisers that provides automated, centralized media buying from multiple sources.
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Real-time bidding allows advertisers to bid on individual impressions. As supplemental information is provided for each offered impression, its perceived value for advertiser can be more precisely calculated, leading to more cost-effective marketing campaigns.
On the publisher side, RTB can help increase revenue by opening inventory to more buyers simultaneously. Publishers can also gain valuable insights into who is buying their inventory, which can help them determine what to charge for premium impressions to maximize revenue.
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In addition, RTB takes much of the manual labor out of the online advertising process, allowing marketers to focus on other efforts.
Standing apart from other CTV platforms, Performance TV doesn’t co-mingle inventory with traditional video inventory to garner more impressions for advertisers or drive down costs. If you pay for TV inventory, you get TV inventory.
Optimizes programmatic campaigns by providing dynamic targeting parameters and access to premium inventory
Traditional audience targeting just doesn’t cut it for products that break the mold. At MNTN, we’re all about helping these disruptor brands connect with the right people. We built MNTN Matched to do just that.